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49ers player Patrick Willis addresses the team during an on-field huddle.

Faithful beyond the 4th quarter

Guided by the ethos of the Faithful, the Golden Heart Fund provides comprehensive support to 49ers after their football careers end.

You cheered for them.
Now let’s stand for them.

The San Francisco 49ers provide a pulse to the Bay Area. For decades, the athletes wearing the red and gold have lifted our community through triumph and adversity, forging memories that impact a lifetime.

Now, we’re giving back.

Frank Gore flies a San Fransisco 49ers flag in front of a stadium of cheering fans.

Our Model

Free & Confidential.
Community Driven.
Player-Led.

We’ve created a player-led community where former 49ers support one another in navigating the challenges that come with life after the NFL. Our peer-to-peer model empowers alumni to rediscover purpose through service, while recipients of support get the best personalized care from peers who understand their circumstances.

Learn How We Help

The Challenges

The typical athlete’s career lasts three years and can end abruptly. Leaving the NFL is more than a career change—it is a complete lifestyle overhaul. The Golden Heart Fund serves as a bridge that eases this transition while players redefine their identity.

Our emergency assistance program helps stabilize players during times of dire need and helps facilitate planning for their future.
Athletes put their bodies on the line. Healing takes patience, personalized care, financial investment, and support. We help connect players to all of the above.
Divorce or familial discord can result from the challenges and demands of the NFL. We use peer-to-peer mentorship to overcome these difficulties.
We offer career development and counseling to open new doors for alumni as they determine what’s next.
A film photo of three benched players, watching from the sidelines.
49ers alumnus Dennis Brown sits on the sideline pensively, awaiting his opportunity to take the field.

Success Stories

A Player’s Transformation

Defensive lineman Dennis Brown played seven seasons for the 49ers from 1990-96. Dennis reached out to the Golden Heart Fund for support during a difficult period of depression and homelessness. Today, Dennis is thriving in a career dedicated to community service and wants other players to know that help is just a click away.

Read His Story
Don’t let pride prevent you from accepting the help you need. If you isolate yourself, if you disappear, you shut yourself off from great miracles.
Dennis Brown
Former 49ers Defensive Lineman
Get Support
Runners dot the field of Levi's Stadium as they warm up for the Golden Heart Run.

Upcoming Event

Race Alongside 49ers Legends at the 2022 Golden Heart Run

Sign up for our 4.9K race in support of the Golden Heart Fund.

Get More Details
49ers alumnus and legends run alongside supportive fans in the 2019 Golden Heart Run.

Be the MVP for your 49ers.

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