The mission of the assistance fund is to serve 49ers alumni who are in need of financial, medical, physiological or emotional support.

The Golden Heart Fund supported by 49ers ownership (past and present) and lead by 49ers alumni greats will provide funding support and relief for alumni players in times of physical, emotional and financial need. It is undeniable the amount of stress that is overlooked after retirement from the NFL. Whether the career was 2 years or 20 years, the struggle with depression, aftermath of physical injury, self-identity and financial burden is real. We have come together as a 49er family to lift those who once lifted our city. To be the support our fellow 49er family members are in desperate need of.