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Rice-J, Jones-B - 1992

Play Your Part

Give back to those who gave their all on the field. Help us provide former 49ers with the support they deserve after dedicating themselves to the highest level in football.

Play Your Part by donating today.

You cheered for them. Now let's stand for them.

The San Francisco 49ers provide a pulse to the Bay Area. For decades, the athletes wearing the red and gold have lifted our community through triumph and adversity, forging memories that impact a lifetime.

Now, we’re giving back. 


Featured Update: Giving Tuesday


Giving Tuesday is here!


You cheered for them on the field, now you can help support them off the field.


No matter the reason, the transition to a post-competitive life is difficult for most athletes. It requires a change in schedule, in mindset, and in identity. The mental and physical load of a player's transition from professional athletics is ever-evolving and constant throughout his life.


Your dollars donated today help us provide alumni and their families with the free, comprehensive, and personalized support they deserve after dedicating themselves to the highest level in football.

Learn More
Frank Gore flies a San Fransisco 49ers flag in front of a stadium of cheering fans.

Our Model

Free & Confidential. Community Driven. Player-Led.

We’ve created a player-led community where former 49ers support one another in navigating the challenges that come with life after the NFL. Our peer-to-peer model empowers alumni to rediscover purpose through service, while recipients of support get the best personalized care from peers who understand their circumstances. 

The Challenges

The typical athlete’s career lasts three years and can end abruptly. Leaving the NFL is more than a career change—it is a complete lifestyle overhaul. The Golden Heart Fund serves as a bridge that eases this transition while players redefine their identity. 

  • Our emergency assistance program helps stabilize players during times of dire need and helps facilitate planning for their future.
  • Athletes put their bodies on the line. Healing takes patience, personalized care, financial investment, and support. We help connect players to all of the above.
  • Divorce or familial discord can result from the challenges and demands of the NFL. We use peer-to-peer mentorship to overcome these difficulties.
  • We offer career development and counseling to open new doors for alumni as they determine what’s next.
A film photo of three benched players, watching from the sidelines.
Screen Shot 2023-04-07 at 7.33.00 PM Large

Success Stories

Feature Update: Love & Dedication

A love story of Ms. Bettye and Lynn Thomas. Their love and dedication not only for one another but as well as for their second family, the 49ers.


Read their story and how The Golden Heart Fund supported them.

Read Their Story
Once a Niner always a Niner is what Lynn used to say, and
they have definitely lived up to that expectation.
Ms. Bettye & husband Lynn Thomas
Former 49ers Defensive Back

Be the MVP for your 49ers.