You cheered for them. Now let's stand for them.
The San Francisco 49ers provide a pulse to the Bay Area. For decades, the athletes wearing the red and gold have lifted our community through triumph and adversity, forging memories that impact a lifetime.
Now, we’re giving back.
Featured Update: Giving Tuesday
Giving Tuesday is here!
You cheered for them on the field, now you can help support them off the field.
No matter the reason, the transition to a post-competitive life is difficult for most athletes. It requires a change in schedule, in mindset, and in identity. The mental and physical load of a player's transition from professional athletics is ever-evolving and constant throughout his life.
Your dollars donated today help us provide alumni and their families with the free, comprehensive, and personalized support they deserve after dedicating themselves to the highest level in football.
Free & Confidential. Community Driven. Player-Led.
We’ve created a player-led community where former 49ers support one another in navigating the challenges that come with life after the NFL. Our peer-to-peer model empowers alumni to rediscover purpose through service, while recipients of support get the best personalized care from peers who understand their circumstances.
The typical athlete’s career lasts three years and can end abruptly. Leaving the NFL is more than a career change—it is a complete lifestyle overhaul. The Golden Heart Fund serves as a bridge that eases this transition while players redefine their identity.
Our emergency assistance program helps stabilize players during times of dire need and helps facilitate planning for their future.
Athletes put their bodies on the line. Healing takes patience, personalized care, financial investment, and support. We help connect players to all of the above.
Divorce or familial discord can result from the challenges and demands of the NFL. We use peer-to-peer mentorship to overcome these difficulties.
We offer career development and counseling to open new doors for alumni as they determine what’s next.